Alternative advertising - a guide to better exposure!

DRSharpe · #1 11-09-2009, 10:59 AM

Hi

I have had quite a few enquiries from people over the last couple of weeks about places to advertise that are ‘off the beaten track’ – IE not Google/Yahoo/MSN PPC!

Well, one of the best ways to find new places to advertise is to search for the top ranking sites that are ranking for the keywords that you want.

So, lets say you want to advertise on ‘make money online’ keywords. Go to Google, and do a search for ‘make money online’. Something like the search results in the image below will show up.

Now, you can ignore the sponsored links, and just look at the natural results. Lets look at the top 10 results.

Number 1 – This is actually an article on about.com, so its unlikely that you will be able to advertise on this page.

Number 2 - www.moneymakerinfo.blogspot.com/

This is a blog that clearly has a lot of advertising on it, and you can see that they even have an ‘Advertise here’ section.

Number 3 - http://www.experienced-people.co.uk/...g-money-online

Again, you can see plenty of advertising on this site, and a few seconds browsing reveals the advertising contact details

Number 4 - www.successwithauctions.com/

Has Google adsense all over it, but doesn’t look like its running any other form of advertising. However, if you browse around then you can see that you are able to submit articles too them, which could be good for the SEO of your site as well as advertising

Site 5 - www.moneymakingmommy.com/

This is a huge site, and you can see plenty of advertising on it. A quick search reveals that there is a large ‘Advertise with us’ section that has plenty of options for you

Site 6 - www.pcmoneymaker.net/

Again, whilst this site isn’t covered in advertising, other than adsense, there is a contact us page where you could mail them to ask them if they are accepting advertising

Site 7 - www.makingonlinemoney.com/

There doesn’t seem to be any form of advertising on this site, but there is a contact us form, so you could drop them a quick email to see if you can advertise

Site 8 - www.paid2review.co.uk/

A clear link to the advertisers area in the top navigation - http://www.paid2review.co.uk/adverti...to-review.html - shows the different options on the site as well as prices and traffic volumes which makes planning your campaign simple

Site 9 - www.onlinemoneymaking.net/

There do appear to be advertising opportunities on this site, but they don’t seem to have a simple way to contact them or advertise.

Site 10 - www.makemoneyforbeginners.blogspot.com

Another top-ranking blog with very clear advertising opportunities, and a clear way to contact the owner.

So there you have it…that’s several new places to try advertising and that’s just from one search in one search engine! There are absolutely tons of opportunities out there if you look for them. The best thing about doing these types of sites is that they rank for the keywords you want, so your traffic is targeted, and if you choose the right sites, the traffic can be very receptive to your offers.

The top things that I recommend that you do to make sure you get the most out of your advertising campaigns with these types of site are;

1) Try to focus on sites that are very open about their advertising. http://moneymakerinfo.blogspot.com and http://Paid2review.co.uk for example both are very, very clear about the options that they have on the site, what kind of traffic the site recievs and how much your campaign will cost. These sites are by far the simplest to work with, as you know you will get a professional response.

2) Look for sites that are ranking for multiple keywords. The more keywords they are ranking for, the more exposure your site will get

3) Get an email template written for the sites that are harder to contact. You don’t want to waste a lot of time on a site that doesn’t have a clear advertisers section. Whilst some can turn out great, the vast majority will not even reply to your email, so you don’t want to spend ages writing to them!

4) Don’t be afraid to negotiate. Its your hard earned money you are spending and you need to make sure you are making a return on your investment. Most sites that have a professional ‘advertise’ section will be able to tailor their offerings to suit you, and will often offer discounts for larger/longer deals.

5) Volume is key! Just because you contact someone doesn’t mean you HAVE to advertise with them. Try contacting dozens of sites in one go, and then pick and choose from those that respond. As a general guide, those that are most communicative will be the best to work with, and you will be able to deal with them the easiest.

6) Remember .com and .co.uk searches will give different results. Below is the list of results in .co.uk, so you can see that all of a sudden http://www.experienced-people.co.uk/...-money-online/ has jumped from 3rd to 1st, and www.paid2review.co.uk has gone from 8th to 2nd! Good rankings in .com and .co.uk will help you get a good ROI on your campaigns

Over the next few days I am going to be hitting up the owners of a few sites that I know, and invite them to post in http://www.highprofits.com/affiliate...raffic-f6.html with thier sites and offers - and see if we can get some discounts for the HighProfits members! Please keep an eye out there for any offers...

I hope that this article helps you find some great advertising opportunities!

Thanks
Dave

slashman · #2 11-09-2009, 10:58 PM

Great tips. I have tried this in the past. I especially appreciate the idea of negotiation. For some reason I overlooked this obvious idea back then. It makes a lot of sense seeing as they are the sellers and would be more than willing to accommodate you. There are so many websites on the web that receive traffic. Many of them owned by people desperate to earn a few dollars.

DRSharpe · #3 11-10-2009, 09:24 AM

Hi

We have had a couple of advertisers post up in http://www.highprofits.com/affiliate...raffic-f6.html, I have invited more to post too in the hopes of getting some great discounts for the HighProfits members! Keep an eye on that section for some great offers...

Thanks
Dave

Paid2Review · #4 11-10-2009, 10:04 AM

Hi,

Thanks Dave for the mention!

We've had a great response from your members and we're offering them a 10% discount if they mention High Profits. I've posted here with some more information http://www.highprofits.com/affiliate...39.html?p=2088

experienced-people · #5 11-10-2009, 11:10 AM

Kudo, Dave, very good post and a great idea to write about sites, contact them to inform them about the mention and invite them to comment. Brilliant!

And it obviously works

To your post I would add

1. Some sites (like mine) give discounts for longer periods of ads. So if you can commit for a quarter or a year you can get (or negotiate) better prices. That is an even better deal on sites like mine that have a waiting list of advertisers for the most popular slots.

2. Make sure your destination page is on a quality site and on-topic. paid2review and I have spoken in the past and I know that he, like me, wouldn't link to a low-quality, off-topic page or a page that doesn't provide some useful information to the visitor. Even if you were paying.

I don't know if you're aware, Dave, but we pay people to mention or talk about our site: w ww. experienced-people. co. uk/about.htm#Linking ! (I don't have linking privileges, do you think you could make that link live?) So there's a double bonus for you there if you follow the link and email me your Paypal address. You get money for mentioning us in your post above, I bet you didn't know that!

That offer applies to your readers as well if they wish to mention us and link to one of our articles (even if it's nofollow), details at the URL above.

We are also open to top quality articles on making money online, working from home, buying and selling websites etc. That's one good way to get a FREE link from us. But it would need to be a unique article, a substantial one and a piece that provides a lot of useful information not available anywhere else. You can use the contact details on the site to pitch me the idea before you start writing.