How to make your website convert like crazy! Part 5

[philcoleman]

Hi again

Hope you have been putting the previous tips to good use? This time I'll go over few little touches you can use to add to your salespage.

Using sub headlines

As we discussed earlier, headlines are important because they draw visitors into the rest of your copy. Sub headlines can be very effective for keeping your visitors attention as they read or scroll down the page. They are the bolded, centred, one liners you see as you go down a salespage. Here's an example:



Sub heads are just smaller headlines directly under your main headline and sprinkled, if you’re clever, throughout the rest of your copy. Think of the subheads throughout your copy as chapter titles, introducing the reader to each section of your copy and compelling them to keep reading.

Make them as powerful as your headline by using beneficial examples of what the user will get out of your product.

Call to action

Always have a call to action near the bottom of you page just before the order button. Don't presume your visitors will order, you have to TELL them to order. In fact you can use call to actions through out the whole of your page.

You'll sometimes see a call to action right after the first paragraph of a salespage. "Ok, I've seen enough, let me buy this right now." This text will be a link that will take you straight to the order page. You have to give your visitors as many opportunities to buy as possible and sprinkle them throughout the page.

Adding a PS

Another popular technique you’ll see online is the PS. Yes, it’s the same PS as you’d use in a personal letter, when you want to add something at the bottom.

This is used to give your reader one last reminder of what they’ll lose out on if they don’t buy right now. Mention the main benefits again, what they’ll be missing if they don’t buy and maybe add another link to the order page.

The PS is obviously used on a sales page. If you are using a review site approach or some other non sales page technique, you don’t really need a PS.

Ok, that's it for this time.

See you soon
Phil

[jackoobe987]

your are great. thanks for your nice effort

[lorenhoward]

Good tips. Thanks.

[PATRICK891]

I don't know how to converted please tell me....Thank you for helping

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[MBTlover520]

Thanks for sharing.

[bwesit]

this is cool..thanks

[Jimania]

The post script technique is a great last second appeal. Sort of like a comment when a prospect is walking away in a store.

Hey, a line or two takes up little space, its free, and just might make a sale. Be sure to make part of it a link with a call to action - it works!

[lillian20101]

I agree with what u said...

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[jennifer68]

Good post,thanks for sharing.