How to make your website convert like crazy! Part 6

[philcoleman]

Hi again

OK, let's have a look at another important point to make your copy really work for you.

Writing Style

You will eventually develop your own writing style but for the majority of niches I’m a big believer in conversational copy. Just write as if you’re having a conversation with someone.

Don’t worry about strict grammar. You may have noticed for instance that I’ve started a few sentences with the word “And”. Now I don’t know about you, but my English teacher would have been very upset if I’d have used such grammar at school.

But this isn’t school. This is copywriting and it’s a completely different ballgame, with a completely different set of rules.

So try to use a conversational style where possible as I have done throughout this guide. It ads a human touch in the cyber world! And because we start sentences with “and” and “but” when we are conversing, it’s OK to do it in conversational copy. OK?

Take note that people will often read your headline, your bullets your price, maybe your PS and nothing more. That doesn’t mean all you should write are those things.

Remember, I said some people. But it makes sense to make these the strongest parts of your sales page.

Use short sentences and short paragraphs wherever possible. You’ll find in general that the more expensive the product, the longer the copy needed. People need more convincing to spend $1000 than $100. This is just a rule of thumb, it’s not written in stone. You should use enough copy to say what you need to say.

No more, no less. But say it with passion and stick to what I’ve outlined here.

Next time I'll show you a technique all the great copywriters use to improve their copy.

Phil

[substance]

THANKS phil for the wonderful ways to convert. I will try it step by step.

[buxboy4]

Thanks you...

[kenblueswell76]

awesoem tip phil. I will keep gramar aside and concentrate on the CONVERSATION!!

[Jimania]

If it is a major purchase (high dollars) you probably need a lot of content to build a comfort level for the big sale. For a simple purchase it may make sense to craft copy that has a strong emotional factor (i.e., You Will Look Stylish In Our New Sunglasses).

Most site visitors scan more than taking time to read. The use of bullet points to convey major points is often essential to connecting with the prospective buyer.

[lananhplus]

Copywriting is a very important role in SEO. Because, content is king. I am trying to copyrighting in English. I hope rank of my website ranking increase quickly

[jihe0530]

Hello, everyone! I am a novice here, nice to meet you. I have the same question as you.