How to make your website convert like crazy! Part 1

[iseedyou]

nice sharing dude, thank you !

[Jimania]

Think aboout it as sending an attractive invitation to let people know about your party (SEO, Advertising, Local Search Listings) and then make certain that the arriving guests find a nice, clean place with good food and drinks (nice website with appealing content).

You must first find your prospects through SEO for rankings or search engine marketing for advertising or local search listings. Second, you must have a site with strong visual appeal to hold them onto your site for the "magic 7 seconds" where you entice them to stay on your site. Third, you MUST have relative, compelling and well organized copy/content to drive the conversion.

It's takes a total package to be successful online!

[timesavers]

Hi Phil

Can you help me?

How To? Have squeeze or opt-in pages. Simple page . . . enter your email for this free info. We have squeeze pages that convert at 60 %. So for every 100 visitors we get 60 emails of people we can continue to market to.
____________________________This is where i am stuck, I built my own website and have added all the banner's for products, but I don't understand how to use squeeze pages...

Thank you!



Yes, content is important too, depending on what kind of site you are building. I never build content sites myself. I prefer salespages or squeeze pages.

When someone arrives at a site with 15 different things to choose from on the homepage, they are less likely to buy. They have multiple decisions and may get confused.

If they arrive at a salespage they have ONE decision . . . buy or leave. THIS is where copywriting rules the roost. I have had salespages convert at over 10%.

Then of course we have squeeze or opt-in pages. Simple page . . . enter your email for this free info. We have squeeze pages that convert at 60 %. So for every 100 visitors we get 60 emails of people we can continue to market to.

That's POWERFUL! It's how ALL the top marketers online work. They build huge lists and then joint venture with other marketers, sending messages to each others lists and making a fortune in the process.

Content sites are good for Adsense earnings and to keep your visitors interested AFTER they have signed up for your list.

Of course it's a matter of choice. I like your wedding speech site by the way. You use a good headline!

Phil[/quote]

[roberto2012]

I am new to this and just joined highprofits.com. Can anyone tell me the best way to start as l am a beginner.

I have run my own business before. I have been running a mobile car valeting service which l closed down last year due to the credit crunch and lost alot of business. I am without a job and have a family.

Please can anyone point me to the right direction as l am not sure which route to take for me to enable to make some money.

your quickest response would be appreciated.

Rob

[donabelle22]

thanks for the post........

[ellasherlin]

Very useful tips.Thanks for sharing it.

[ltm0807]

your article is very useful for me. I have a facebook and Twitter account and I want to design as an website. After reading your tips, I had my solution

[uggqueen]

hi, i am new , just wanna to say hello.

[ChinaSOLD]

Originally Posted by philcoleman

Hi

I'll get straight to it shall I?

COPYWRITING!!!

Master this skill and your sites really will convert like crazy because copywriting is the key to conversion.

Good copy + good offer = cash.

It really is that simple. In fact good copy + bad offer has still made many marketers a fortune. Plus it's not as difficult to learn how to write good copy as you may think.

So I'm going to start posting my guide to great copy, piece by piece. I've studied copywriting for years and I love it, because it's actually all about psychology as you'll see.

So first of all, always remember that visitors to your site are usually in the market for what you’re selling. People will not just wander onto your site, they’ll arrive because:

• They’ve clicked on one of your ads
• They’ve read your article and clicked on your link
• They’ve read your comment on a forum and clicked on your link
• They’ve found your site in the search engines because they searched for
your site subject (keyword)
• They’ve clicked on some other form of advertising or self promotion

In other words, when they arrive at your site, all you have to do is convince them they’ve made the right decision. Now before you run off screaming, please understand, you don’t have to become a copywriting expert. But it would help if you understood the basics.

And I mean really help. Then as you go along you can build your knowledge and techniques.

Rejection free selling

Copywriting can best be described as “Salesmanship in print”. It’s persuasive writing that aims to get someone to do, something you want them to do. It could be to buy your product, sign up for your list or click on one of the links on your site.

Now don’t panic about the word “Salesmanship”, because unlike a normal salesman, sorry . . salesperson, you never have to face your prospect.

You don’t have to cope with the rejection attached to real world selling. Simply because the only way they can reject YOU is if they don’t buy your product, click on your link etc etc.

The good thing is, if people aren’t doing what you’re asking them to do you can simply change your copy. Maybe your headline, your benefits, your call to action.

You could simply change these, one at a time, and log the results. Did they make your conversions increase? Or decrease? Perhaps there was no change?

That’s the great thing about having a website, you can change things in minutes, watch the results, then keep or discard the changes. I’ve actually seen examples of changes to a sites copy, improving conversions by 400%, 500%, even up to 1000%!!

When you understand the main principles of copywriting, marketing becomes so much easier and so much more effective.

So what are the main principles? Well to start with you need to learn about headlines . . . and that's where I carry on next time.

Make sure you look out for my next post.

Phil

Thanks for providing great info. I'll need to start doing some copywriting for my site also to boost the sucky conversion rate.

[dheyjim]

Good copywriting means great advertisement. It's like making a copy headline, title, slogan, articles and stuff like that. Many marketing and business earn big time because of good copywriting.