How to make your website convert like crazy! Part 2

[jonnyellins]

Originally Posted by magistudio

Hey Thanks Phil - greatly appreciated.

I would appreciate a little help on the split testing concept for the headline. The headline is an image and if possible, I would like to keep it that way for the split testing.

Oh yeah - I use only natural SEO and no PPC as my page is #2 and #3 for '123 Cash Surveys Review'. Not sure if this affects the split test.
- Jay

Hi Jay,

If you could add exit pages for your links then we can proceed with the magical split testing!

Here's a link to my beginners guide to set up an exit page

This list is very handy too in thinking of what to split test

Cheers

[junechan]

what i need to put in the host?

[xprosys]

Originally Posted by junechan

what i need to put in the host?

Wow!

I am just new here. I am wondering if you guys can teach me how to make money here?


Regards,
Xpro

[jonnyellins]

Originally Posted by xprosys

Wow!

I am just new here. I am wondering if you guys can teach me how to make money here?


Regards,
Xpro

Sure what's your website?

[evelynmel]

What's the site Phil, I would love to check it out.

Thanks for all you teach!

Evelyn M.

Originally Posted by philcoleman

Hi

My thoughts are . . . FANTASTIC!

I've seen your site and I really like it. I have even bookmarked it because i think it's a great example of how to build an affiliate site.

• It's simple.
• It's believable.
• People can relate to it. Especially other MUMs (And Dads actually! Yes i got a great t-shirt for Fathers Day on Sunday thanks.)
• Photos of your kids help tremendously as it adds a real warmth to your story.

As for the question about the headline, it's a great technique and copywriters have been doing that for years. One of the most popular headline formulas (I'm sure you've seen it) is "Who else wants . . . blah blah blah"

And how many headlines have you seen that start with "How would YOU like to . . .".

The only thing you should always try to do is split test your headlines. Imagine if your conversion was 1% (just for this example) and you tested another headline that converted at 2%. You have just DOUBLED your conversion and profits without spending a dime.

If you're not sure how to run a split test just let me know. But seriously, the site is great.

Phil

[evelynmel]

You have come to a great place. I have found everyone here is just incredible at helping everyone else. I love this program!

Originally Posted by xprosys

Wow!

I am just new here. I am wondering if you guys can teach me how to make money here?


Regards,
Xpro

[evelynmel]

So, are you meaning the copy for the headline on your articles in your blog?

Originally Posted by philcoleman

Hi

I told you in Part 1 that I'd explain the main principles of Copywriting didn't I? OK, well the first one is Headlines.

Some of you may have read this before. I posted on MoreNiche about the importance of headlines. So if it sounds familiar, you now know why.

The most important part of your copy is your headline. It draws people in to the rest of your page. (Or Ad) If someone finds your headline interesting, they are far more likely to then read your sub-head or opening paragraph.

And your opening paragraph should keep your visitors interested enough to read your second paragraph, and so on.

Your headline should GRAB your visitor’s attention.

“Hi, welcome to my site” just doesn’t cut it.

How about . . .

“New top secret Russian herbal weight loss discovery, will give you the firm, toned and sexy body you’ve always dreamed of OVERNIGHT . . . without leaving stretchmarks!!! ”

Tell me if I’m wrong but you would read the next paragraph . . . would you not?

Now I’ll agree, it’s an extreme example. Or is it? I’ve seen real headlines that are not that far removed from the above.

The best headlines are normally based around the benefits someone will have once they’ve used the product. In the example above the benefit is getting a sex symbol body without stretch marks. Simple enough?

This approach normally works because it’s emotive. And always remember, we buy based on emotions and rationalise that decision later, just to make us feel better.

Find the problems your visitors need to solve and offer the solution. It’s generally far easier to sell to a “hungry crowd” than hobby type markets.

The hungry crowd need it now, right now, TODAY!

That’s why your headline is so important.

We live in an OCEAN of marketing messages and yours has to stand out. One of my favourite copywriters is an Australian guy called Brett McFall. I always remember something he said about making yourself noticed:

“You have to stand out like a hippo in a herd of flamingos”

When people arrive at your site, you need a way to capture their interest. A good headline will do that. After all, the majority of people go online looking for information.

Have YOU got the information they’re looking for? Can you solve their problem? Make their life better? Make them richer? Make them slimmer? Tell them.

When you pick up a newspaper, how do you decide which articles to read? Headlines of course.

1. “Local woman finds pine cone washed up on beach.”

2. “Government to lower age of retirement to 40 and introduce £50,000
bonus, plus unlimited cash on demand system for pensioners.”

Which story would you read? Unless you’re a rare pinecone collector, I’m guessing number 2.

OK, so you are starting to understand why your headline is the most important part of your website copy, aren't you? Good! Next time, I'll cover the types of headline you can use and why they're effective.

Phil

[philcoleman]

Hi Evelyn

Headlines are important in any advertising you do. Of course, in the main, I am talking about a website or salespage headline. But you still need powerful headlines (or titles) in your articles or blog posts.

Your headline or title is an advert for the rest of your content. Think about when you read a newspaer or magazine. How do you decide which articles to read? You normally decide by reading the headline and if it intersts you, then you'll read the rest.

If your headline can mention a benefit or the solving of a problem, then it's more powerful.

Do you see what I'm driving at Evelyn?

Just as a side note, if it's an article title you need to put your keyword at the begining of the title if you can.

Always make a note of headlines YOU see that get you to respond, interest you and more importantly make you read the rest of the content. Start building a 'swipe file' of these. Don't steal them and use as they are but use them for inspiration.

One of my favorite marketers is a guy called Jay Abraham. He's a genius! Check these classic headline examples out on his site:

http://www.abraham.com/articles/100_...r_Written.html

The testimonials on his site are interesting too.

Hope this helps.

Phil

PS. I have just looked at your site and I like your headline. You are obviously understanding these principles already. Just to take it a step further, you could try, "Make More Money, Without Extra Traffic . . . By Getting First Time Visitors To Come Back To Your Website!"

The 'make more money' is a benefit, 'without extra traffic', suggests time and cost saving. And the last bit will make sense to your visitors . . . they are more likely to think "Ah yes, of course. If I can get the same visitors BACK to my site, I see how this would benefit me."

These are only quick ideas, just to help you milk the most out of your headlines. You don't have to use them! Learn how to split test too. You can really push up your conversion rates when you split test.

[evelynmel]

Hey, thanks. I am getting it! Geez, I love this place!

I will use your suggestions t!

Originally Posted by philcoleman

Hi Evelyn

Headlines are important in any advertising you do. Of course, in the main, I am talking about a website or salespage headline. But you still need powerful headlines (or titles) in your articles or blog posts.

Your headline or title is an advert for the rest of your content. Think about when you read a newspaer or magazine. How do you decide which articles to read? You normally decide by reading the headline and if it intersts you, then you'll read the rest.

If your headline can mention a benefit or the solving of a problem, then it's more powerful.

Do you see what I'm driving at Evelyn?

Just as a side note, if it's an article title you need to put your keyword at the begining of the title if you can.

Always make a note of headlines YOU see that get you to respond, interest you and more importantly make you read the rest of the content. Start building a 'swipe file' of these. Don't steal them and use as they are but use them for inspiration.

One of my favorite marketers is a guy called Jay Abraham. He's a genius! Check these classic headline examples out on his site:


The testimonials on his site are interesting too.

Hope this helps.

Phil

PS. I have just looked at your site and I like your headline. You are obviously understanding these principles already. Just to take it a step further, you could try, "Make More Money, Without Extra Traffic . . . By Getting First Time Visitors To Come Back To Your Website!"

The 'make more money' is a benefit, 'without extra traffic', suggests time and cost saving. And the last bit will make sense to your visitors . . . they are more likely to think "Ah yes, of course. If I can get the same visitors BACK to my site, I see how this would benefit me."

These are only quick ideas, just to help you milk the most out of your headlines. You don't have to use them! Learn how to split test too. You can really push up your conversion rates when you split test.

[bathshop321]

I would appreciate a little help on the split testing concept for the headline. The headline is an image and if possible, I would like to keep it that way for the split testing.